Also known as outdoor advertising, design for large formats such as billboards and small billboards found in major cities have a tremendous effect on the surrounding society and culture. It has been said that you can tell a lot about an area from the outdoor advertising you see. Clearly, Billboard Design can sell products… but can it sell ideas?
Social Commentary and Change
Designers use visual images and typography to send messages to viewers. Sometimes design is used to get the viewer to buy something (Ad Design), sometimes to create interest in something (Book and Movie poster design) and sometimes to get a viewer to think about a subject in society.
Project
In this project, students will create a billboard design that asks the viewer to consider an idea within the society of Waltham High School. Some topics of exploration:
The Diversity of WHS
Technology Advances at WHS
Practicing Empathy at WHS
Proms, Dances and social events
High School clubs
MCAS, SAT, ACT and college prep testing
As a designer, you will decide what the message is and where the design will be seen. Will your design be on a billboard in your neighborhood, on top of city hall, on top of the high school, in the school cafeteria or in the stairwell of the school? You must create a design that speaks to the students (and staff) of the Waltham High School. The question is… what will you say?
Specifications You project must include:
Images (from the internet or original)
Text (How much text is up to you)
A message (you must know what you are trying to say within the design)
A location (Take a photo of a location your design will appear in, then photoshop your final design in that space)
Finished Design: You will have two images for the finish; One of the final design, and another of the final design within it’s location.
Design Process
Review the wiki space resources for examples of designs with a message
Billboard Design
Also known as outdoor advertising, design for large formats such as billboards and small billboards found in major cities have a tremendous effect on the surrounding society and culture. It has been said that you can tell a lot about an area from the outdoor advertising you see. Clearly, Billboard Design can sell products…but can it sell ideas?
Social Commentary and Change
Designers use visual images and typography to send messages to viewers.Sometimes design is used to get the viewer to buy something (Ad Design), sometimes to create interest in something
(Book and Movie poster design) and sometimes to get a viewer to think about a subject in society.
Project
In this project, students will create a billboard design that asks the viewer to consider an idea within the society of Waltham High School.Some topics of exploration:
As a designer, you will decide what the message is and where the design will be seen. Will your design be on a billboard in your neighborhood, on top of city hall, on top of the high school, in the school cafeteria or in the stairwell of the school? You must create a design that speaks to the students (and staff) of the Waltham High School. The question is… what will you say?
Specifications
You project must include:
Finished Design: You will have two images for the finish; One of the final design, and another of the final design within it’s location.
Design Process
Resources
Creative Bloq: Top 10 Creative Billboard Designshttp://www.creativebloq.com/design/billboard-advertising-1131681
The Design Process Of Creating A Creative Billboard Campaign
http://justcreativedesign.com/2008/12/10/design-process-tips-creative-billboard-design/
Six basis rules of Billboard Ads
http://advertising.about.com/od/advertisingglossaryb/a/The-Six-Basic-Rules-Of-Billboard-Advertising.htm
Top 10 Outdoor Billboard Advertising Tips
http://www.giantgraphicsllc.com/outdoor-billboard-advertising/outdoor-billboard-advertising.htm
Best Cool, Clever & Unique Billboards and Outdoor Advertising
http://www.allgraphicdesign.com/graphicsblog/2008/08/26/best-cool-clever-unique-billboards-and-outdoor-advertising/
How Does a Company Create a Billboard Design?
http://www.ehow.com/how-does_4679039_company-billboard-design.html
The Bad Billboard project
http://www.badbillboardproject.com/